A couple of weekends ago Nick, the owner of Klime Clothing, invited a bunch of people to go climbing out at The Mine in Queen Creek. I tagged along to do some climbing as well as shoot photos for his new line of Klime clothes.
I ended up sending a sweet little 11a called Camper Van Beethoven. I followed someone else up this route probably a year ago and thought it was super scary, but I didn’t have much trouble this time once I convinced myself to stop being a pussy and commit.
The pictures turned out pretty good. I think I did a good job at showing off Klime and really focusing on the clothes rather than the person.
Nick a cool dude. He’s always getting groups of peeps together to go climb. I think this weekend they made a trip out to Lemmon.
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Was meaning to tell ya Benny, great shots. Nothing would sell me on a shirt then seeing a guy pulling on a really hard route or a scantly clad female doing the same. I’ll be speaking with you soon as I’m working as his facebook admin to help with the facebook site once my work life calms down.
Nick added me as an admin as well on the facebook group. Thus far I’ve just been adding a few pictures at a time from this group of pics I took. I thought it would work well updating a little at a time over the course of several days. Keeps the content fresh, ya know?
Yeah, facebook is a weird but possibly very effective medium in which to get the word out about Klime. Certainly more informal then other sites my idea to him would be to consolidate/eliminate all the unnecessary pictures of our group outings that don’t prominently feature the company and its logo.
On the other note, once I head back to phx. I’ll be picking Klime materials to promote it on the east coast as their “ambassador of Qi”
I think the problem is that even though I am a fan of the Klime facebook group, I don’t see updates to the group on my News Feed. So unless I go back every now and then to check out the Klime group page, I’ll never see updates. It would make more sense to have Klime “account” that everyone could add as a friend. Of course the problem with that is only having one admin (username/password) for the account.
Cool the the Qi thing. When are you going to be in town?
Yeah, the only way people who are “fans/members” will see it is if we write an “update” not a “note”. Then it is sent to everyone in a similar fashion and the same area that a friend request shows up. From there you can choose to link to the page and see the update or ignore it, but it will always go through to their front page on login.
I’ll be in town from the 25th to the 4th so we’ll be planning a snowboarding/climbing trip no doubt. Also, you should send this log back-n-forth of us to Nick to let me know we’re “good lookin’ out”
Ahhh… I see, it looks like updates are sent out in a similar fashion as say, a mailing list news letter. I am still learning the witchy ways of facebook.
The other useful thing that I know Nick has been using is the targeted ads. I think he promotes the Klime group using paid facebook ads. I’m sure that’s good for getting new eyeballs pointed at Klime.
Cool, I’ll be back in town on the 28th. I’ll totally be down for either a climbing trip or a snowboarding trip. We better start praying for snow now though if you want the later.
I’ll definitely make sure Nick checks out the blog post
You guys rule! My facebook account was originally set up to be used only for Klime, but you have to use your real name. I tried to change it to:
First: Klime
Last: Clothing
.. but I got a message that FB reviews this info and will delete the account if the name is not a real name. It would be way easier to network having an account set up in that fashion. I just don’t know how to go about doing it around FB.
I have been running ads, but they point directly to the website, not FB. I think I am going to create another ad that points to the FB site, and alternate them. The website is what it is, but FB will allow constant feedback and updates.
Also, no updates have been sent out b/c there are currently only 28 fans (which is bad!).
I agree with the picture comment. Group shots good on my page, bad on company – I’m going to fix that up.
Awww… that sucks for the facebook account thing, but I guess it makes sense.
Maybe ads pointing to the facebook group would help boost your fans?
They would, but those ads gets pricey quick, so it is kind of like paying to have people sign up, when I think there has got to be grips of ways to do it otherwise.
Nick, once you/we consolidate the FB page to your liking, I’ll take care of the friends page thing. You just organize the page however you’d like and I’ll help draft and update that brings them there. Then we can use the mass listings of “friends” that are friends of larger climbing community sites and you’ll see traffic increase.
The challenge is once you get in the hundred of fans to not ostracize them or make them leave the group by updating too often. This is how I/others with any observational skills worth a damn can distinguish between the subtext of a cool climbing company that actually climbs and sells shirts…..or those that only try to push product and are climbing posers.
I don’t see Klime as the latter but I know I’ve been turned off by a site when I get what feels like spam every other day, updating me on their products. Usually once per week or bi-weekly gets people excited to see whats up. Lastly making sure it links right to your website/ordering page is crucial because what is all this without revenue….and flappers?
I hear that. Klime has an email newsletter that I send out once a week. I totally agree with the over-pushing thing, b/c I have opted out of some mailing lists for that reason.
Yeah Nick, I think you’ve done a great job of finding that balance and we’ll do everything we can to increase exposure for both sites (but the main one primarily so you can sell shirts).
One of my buddies out here knew the guy that started “ropegun” and got too big too fast and eventually dissolved. Finding that balance of real grassroots commitment to the sport and inclusion of all who enjoy it is what I like best about Klime and will hopefully lend itself to success.
Once we consolidate those pictures, my suggestion would be to have a photo contest for climbers with extra points/consideration given to those that feature a klime product in them. You’d be surprised given enough time what that might produce.
I really love how these are framed. I like the first two and the hard light actually makes me feel like I understand the “story”. The 2nd would be perfect for ad copy.
I would love the third more if I hadn’t seen the white balance in the first two beforehand. I feel like it’s a completely different story because Canon’s auto white balance decided to cool it off. Her legs seem pale/cold even though it’s only really perceived due to the difference in white relative to the first two.
Love it!
I really like the framing of these pictures, and I TOTALLY agree with you on the third pic. I am in love with the way I framed the third pic, but the fact that its white balance is so far off takes it from awesome picture to crappy picture. Ohh well.